Oct 28 - 29 2025

GitHub Universe 2025

Fort Mason Pavillion, San Francisco, CA

Universe is the global three-day event for developers and leaders driving the future of software.

Over 100 million developers build on GitHub, making it the place where software happens. Universe is where developers, industry leaders, and brands connect to explore what’s next, share ideas, and build the future together. Universe 2025 brings attendees together for hands-on sessions, deep dives, and real conversations about shipping faster, scaling smarter, and making work better.

This year, we’re leveling up the Universe experience with even more ways to learn, connect, and build. Expect a dynamic ecosystem of partners, more stages for deep-dive sessions, hands-on workshops, AI activations, and new activation areas designed to ignite conversations and connections.

Past Universe sponsors include:

This year’s focus areas

Build faster, stay in flow

Let’s show developers the joy of working at speed —and how AI, agents, and automation positively impact engineering workflows.

Secure every commit

Found means fixed means no longer dropping everything to patch critical vulnerabilities - stay in the flow, we got your back.

Automate and scale with confidence

Code once, ship bigger, with AI, metrics that matter, and improved workflows supported by new agentic tools.

What sponsors are saying

Who you’ll reach

3700+ professionals from Fortune 100 companies, fast-moving startups, and the open-source community are coming together to collaborate, build, and level up their workflows. No matter the industry, they’re looking for the right tools, insights, and connections to work smarter—and they’re ready to hear from you.

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VP+

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Director / Sr Director

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Manager / Sr Manager

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IC / IC Senior

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1-99

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100-999

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1,000 - 9,999

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10,000+

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North America

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LATAM

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APAC

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EMEA

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Technology and Communications

Computers & Electronics, Software & Internet, Telecommunications

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Enterprise and B2B Services

Business Services, Financial Services, Government, Healthcare, Education

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Commerce and Distribution

Retail, Wholesale & Distribution, Transportation & Storage, Real Estate & Construction, Food & Beverage Services, Media & Entertainment

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Industry

Agriculture & Mining, Energy & Utilities, Manufacturing & Production, Consumer Services, Non-profit

  • Adobe
  • American Airlines
  • American Express
  • Amazon
  • Apple
  • AT&T
  • Bank of America
  • Capital One
  • Chevron
  • Charles Schwab
  • Cisco
  • DataStax
  • Facebook
  • Geico
  • Google
  • Intel
  • JPMorgan Chase
  • Kaiser Permanente
  • Liberty Mutual
  • LinkedIn
  • Mercedes-Benz Group AG
  • Morgan Stanley
  • NASA
  • Netflix
  • Nike
  • Nintendo
  • PayPal
  • Salesforce
  • Shopify
  • Slack
  • Sony
  • Spotify
  • Twilio
  • Uber
  • Verizon
  • Visa
  • Walmart
  • Warner Bros.
  • Wells Fargo

  • CTO
  • VP Business Dev
  • Sr Dir Platform & Ops
  • Dir Engineering
  • Founder & CEO
  • Sr Engineer, Digital Experience
  • Sr DevOps Engineer
  • Director Product Mgmt
  • Sr Tech Lead Ops Engineer
  • Sr Lead Engineer
  • Software Security Director
  • Sr DevX Engineer
  • DevRel Manager
  • Sr Mgr Core Infrastructure
  • Director DevOps & Cybersecurity
  • Cloud Architect
  • Solutions Engineer
  • SVP Cloud Security Engineer
  • Principal Architect DevRel Tools & Enablement

Sponsorship packages

Put your brand at the center of the action.

Connect with 3700+ developers, technical leaders, and software teams who are shaping the future of tech. Universe 2025 is your chance to show off your integration, stand out, and spark new conversations. Whether you want to share insights on stage, demo your products, or grow brand awareness, we’ll help you make the right connections.

Platinum Sponsorship Universe
Platinum Learn more

Platinum

This level is for companies that want a top-tier presence at Universe with a totally bespoke, hands on activation.

Overview

Platinum Sponsorship

This level is for companies that want a top-tier presence at Universe. This sponsorship level features: the best placement next to GitHub’s central demo area, opportunities for custom branding, time on the demo and breakout stage, plus a custom interactive activation that brings your technology and messaging to life. Whether you want to get attendees hands-on with your technology or create a memorable art installation, this installation will be completely bespoke and one of a kind.


Starting from: $165k

2 Available

What's included?

  • 15’x15’ fully bespoke activation. Note: all fabrication and fulfillment are included in cost of sponsorship
  • (1) Demo stage session and leads of attendees in session
  • Three (3) lead capture devices with option to purchase additional
  • Host your own auxiliary event & we’ll amplify to attendees
  • Access to attendee insights list
  • (10) General Admission Passes
  • (12) General Admission Passes @ 30% off
  • (6) Comped customer Passes
  • (10) Customer Passes @ 30% off
  • Linked logo on githubuniverse.com
  • Logo placement on onsite signage
  • Access to private sponsor lounge
  • (8) Reserved timeslots in semi-private meeting pods
  • Dedicated PR support for shared messaging around Universe
  • Access to press list 24 hours before event
  • (3) tickets to Day 0
  • Spotlight in Featured Partner email
  • Sponsorship concierge
  • First right for refusal for 2026
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Gold Learn more

Gold

Is positioning your company as a thought leader top-of- mind for your business? With placement right next to GitHub’s central activation and a large customizable booth, this level is for you.

Overview

Gold Sponsorship

Is positioning your company as a thought leader top-of- mind for your business? With placement right next to GitHub’s central activation and a large customizable booth, this level is for you.


Starting from: $105k

5 Available

What's included?

  • 16’x8’ semi-custom demo kiosk. Choice between 3 layouts. Note: all fabrication and fulfillment are included in cost of sponsorship
  • Three (3) lead capture devices with option to purchase additional
  • Host your own auxiliary event & we’ll amplify to attendees
  • Access to attendee insights list
  • (7) General Admission Passes
  • (10) General Admission Passes @ 30% off
  • (4) Comped customer Passes
  • (10) Customer Passes @ 30% off
  • Linked logo on githubuniverse.com
  • Logo placement on onsite signage
  • Access to private sponsor lounge
  • (6) Reserved timeslots in semi-private meeting pods
  • Access to press list 24 hours before event
  • Inclusion in Featured Partner email
  • (2) tickets to Day 0
  • Sponsorship concierge
  • First right for refusal for 2026
next ooportunity previous ooportunity
Silver Learn more

Silver

Perfect for companies who need a combination of flexibility and strong brand impression, this level enables important conversations without the stress of setting up a large space.

Overview

Silver Sponsorship

Perfect for companies who need a combination of flexibility and strong brand impression, this level enables important conversations without the stress of setting up a large space. These demo kiosks include logo and brand colors in a spacious footprint on the second level of the community space.


Starting from: $52k

4 Available

What's included?

  • 12’x4’ demo kiosk. Choice between 2 layouts. Note: all fabrication and fulfillment are included in cost of sponsorship
  • Two (2) lead capture devices
  • Host your own auxiliary event & we’ll amplify to attendees
  • Access to attendee insights list
  • (4) General Admission Passes
  • (8) General Admission Passes @ 30% off
  • (2) Comped customer Passes
  • (8) Customer Passes @ 30% off
  • Linked logo on githubuniverse.com
  • Logo placement on onsite signage
  • Access to private sponsor lounge
  • (4) Reserved timeslots in semi-private meeting pods
  • (1) ticket to Day 0
  • Sponsorship concierge
  • First right for refusal for 2026

What's not included?

  • Logo on email communications footer
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Bronze Learn more

Bronze

Interested in having a presence at Universe but aren't ready to commit to a larger package? This is a great way to get your product in front of attendees and plug in as an active member of our ecosystem.

Overview

Bronze Sponsorship

Interested in having a presence at Universe but aren't ready to commit to a larger package? This level has all of the same amenities as the Silver package, with a slightly smaller footprint.


Starting from: $38k

15 Available

What's included?

  • 6’x4’ turnkey demo kiosk. Note: all fabrication and fulfillment are included in cost of sponsorship
  • One (1) lead capture device
  • Host your own auxiliary event & we’ll amplify to attendees
  • Access to attendee insights list
  • (3) General Admission Passes
  • (6) General Admission Passes @ 30% off
  • (2) Comped customer Passes
  • (6) Customer Passes @ 30% off
  • Linked logo on githubuniverse.com
  • Logo placement on onsite signage
  • Access to private sponsor lounge
  • (2) Reserved timeslots in semi-private meeting pods
  • Sponsorship concierge
  • First right for refusal for 2026

What's not included?

  • Stage time available
  • Access to press list
  • Dedicated PR support
  • Logo on email communications footer or Keynote interstitials
  • Guaranteed tickets to Day 0
next ooportunity previous ooportunity
Signal Learn more

Signal

Designed for companies who don’t need a large onsite presence, these spaces engage attendees through memorable interactions and amenities across campus.

Overview

Signal Sponsorship

Designed for companies prioritizing brand visibility and strategic networking, this level ensures strong presence through logo placement, auxiliary events, and the opportunity to brand hands on engagement areas.


Starting from: $10k

5 Available

What's included?

  • Host your own auxiliary event & we’ll amplify to attendees
  • (2) General Admission Passes
  • (6) General Admission Passes @ 30% off
  • (2) Comped customer Passes
  • (5) Customer Passes @ 30% off
  • Linked logo on githubuniverse.com
  • Logo placement on onsite signage
  • Access to private sponsor lounge
  • (2) Reserved timeslots in semi-private meeting pods

What's not included?

  • Onsite demo space
  • Lead capture device
  • Access to press list
  • Stage time available
  • Logo on email communications footer or Keynote interstitials
  • Guaranteed tickets to Day 0
next ooportunity previous ooportunity

Sponsor experience

With a focus on building the best developer experience possible, Universe 2025 will give you a new way to showcase your brand. We help you find the sponsorship opportunity that’s right for you, and you make the connections as it comes to life.

Turnkey

You bring your brand vision, we’ll do the heavy lifting. With the help of our experiential design agency, we’ll bring your physical and digital presence to life.

Bespoke

We understand that no two sponsors are alike. We’ll work with you to customize your sponsorship so that you can get in front of the right people at the right time.

Beyond the booth

Let your dollars go further with a sponsorship that fosters high-quality conversations that drive impact––from surprise and delight add-ons to curated opportunities for connection.

Survey results

This data is based on responses from our 2023 exhibitor survey.

Primary Objective

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Brand awareness

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In-person conversations with GitHub community

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Showcase / demo product

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Lead generation

Sponsorship met objectives

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Strongly agree

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Neutral

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Strongly disagree

Satisfied with attendee engagement

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Strongly agree

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Satisfied with demo space appearance

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Strongly agree

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Strongly disagree

Plans to sponsor in 2024

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true

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false

Plans for 2024 sponsorship

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Participate at same level

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Consider higher level

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Lower level

More than a global conference

We stand by the values below to help us craft unparalleled experiences that fosters our community’s loyalty and desire for more year after year.

People > pitches

Our community wants to see products in action and have conversations about them, not get product pitches at every turn.

Passion > consensus

Universe aims to amplify the ideas that challenge us from a wide range of people and industries, not just the most popular ones.

People > technology

Universe tells the stories of the individuals behind the tools, not just the tools themselves

Universe 2023